5. Save Time

The days of time-consuming doorstep visits are over. Automated texts are pre-composed and distributed automatically, so you no longer have to worry about individually sending every text or placing every phone call. You save both money and time by using automated messages. In the time you save, you can focus, instead, on building your brand.

4. Effective Targeting

Automated text messages allows you to target and communicate with specific people in certain regions or at certain times. Offers go out to pre-selected demographics, people receive personalized updated on their birthdays or holidays, and first-time buyers are contacted after a sale to encourage them back again.

If you have more than one campaign going on at once, coordinating your marketing efforts is tricky. With automated messaging, you can effectively run multiple campaigns at once. If you have a pre-designed text template, it is easy to adjust the information for a specific audience. You can easily and quickly cater your campaign according to customer feedback.

3. Direct Contact

Short of face to face interactions and annoying phone calls, communicating directly with customers is difficult. Automated text messaging changes that. People do not live their phones at home anymore — they’ve become an all-in-one life coordinator. As a result, cell phones are the best way to reach people at any time. There are benefits of a text message as opposed to a phone call.

People are less likely to ignore a text than a phone call from an unknown number. Leads can’t simply hang up the phone on you, and you don’t have to worry about catching someone at an inconvenient moment. If the customer is happy, you get better results.

2. Drip Intervals

Here’s where things get a little deeper. Drip marketing is a style of marketing that drips information to customers piece by piece. Usually, these messages are pre-planned. The purpose of drip marketing is to maintain consistent communication with the consumer while also reaching them at the right time. If you communicate regularly, the customer will think of you first. Even better, imagine the impact of a discount coupon for completing the sale after somebody has left something sitting in their cart for a week. Customized drip messages are a breeze with automated texting.

1. Build Relationships

We’ve said it before, but good relationships are the foundation of any successful business. With automated text messages, you stay in touch with individual customers without spending precious hours on individually catered messages.

Say a customer makes the first contact by walking into your business and taking a look around. They might walk out without buying anything. Then, they might go about their day, see a hundred other stores, and forget about you.

Now imagine this: a customer walks into your store, and then they like what they see, so they leave their contact information. They leave the store without buying anything, but two days later, they receive a follow-up text with a discount offer. As you can imagine, the chances of that customer making a return visit instantly skyrockets.