Cons of Manual Rewards Punch Card

Accenture study reported that about 90% of companies employ the use of one loyalty program or the other. However, the loyalty program has, in recent times, proved itself inefficient to keep loyal customers. Here is why:

  • Although loyalty punch cards are each to launch, they are easy to counterfeit.
  • The loyalty program was to reward loyal customers, but this program may push customers to cheat. The punch card is easy to punch so that customers may punch their cards. 
  • Reward punch cards are not secure. Customer information is liable for being stolen.
  • The essence of the reward program is to increase the customer base; however, the best loyalty program does is to encourage existing customers to keep returning.
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