Do you know that about 91% of customers trust online reviews? Online product reviews are affecting the way people buy services or products from local businesses and international brands. As a business owner, you are supposed to pay great attention to feedback about your business. It is just like the analogy of word of mouth, just that it is on a webspace. For example, people give a hint of what will make them repurchase certain products and leave sympathy when expressing positive feedback about how specific or services have helped them. Now, this is what you do.